Midlands
Midlands needed a landing page focused entirely on one action — getting a personalized quote — for a campaign promoting their bundled home, car, and travel coverage.
The Challenge
Insurance shoppers comparing providers rarely read past the first screen, so Midlands' campaign traffic needed an immediate, unambiguous reason to request a quote instead of bouncing to a competitor.
The Solution
The page opens directly with the bundle offer — 10% off when insuring more than one thing — backed by real claims-experience testimonials instead of generic trust badges. A single "Get quote" path stays visible throughout, with coverage types (Home, Car, Travel, Health, Life, Pet) laid out for quick self-selection.
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